Mobile Marketing And Advertising Trends - 1004 Words

MIS 204 Di Han 29/04/2016 Mobile Marketing and Advertising Trends Introduction: With the last ten years, Mobile advertising is a rapidly increasing part affording brands, business, and marketers more opportunities to connect with consumers, which overtop traditional and digital media immediately on their mobile phones. Nowadays, cell phones can not only for receiving and making calls but also can text messaging, content downloads and the Mobile Web. All those media channels carry advertising and content. When we say mobile advertising, not every channel is created equal. So as to reach the target customers, companies should focus on the apps and services when and where consumers spend their most of time. Which means they can use those†¦show more content†¦With one year later, Admob, a mobile advertising company set up.† In 2011, Mobile Services revenue exceeded 1$ Trillion for the first time†. (â€Å"History†) All those data told us, the market for the mobile advertising is not only growing but exploding. The Current Market for Mobile Marketing Advertising There is no evade from advertising and promotions when people are mobile, which becomes pervasively in our life.† According to the Interactive Advertising Bureau, the mobile advertising industry experienced a worldwide growth of 65 percent in 2014. From $19.3 billion in 2013, the industry achieved a net worth of an eye-popping$31.9 billion in 2014†. (â€Å"What†) The greatest part is that the sector is nowhere near slowing down. Mobile phones have gone through a vast evolution since 1983. It is also a core makeup of the modern consumers’ life. Nevertheless, the company still not sure whether revenues would follow users to the mobile market and also worried about the ability of the enterprise which can monetize mobile devices to make extraordinary profit successfully. There are some great examples: â€Å"According to the Twitter earnings report for the fourth quarter of 2014, their company makes advertising revenue for $432 million. Mobile advertising revenues accounted for a stunning 88 percentage of the total income, which has an over 85 percent increasing reported for the third quarter.† (â€Å"Twitter†) Facebook also not far behind, â€Å"according to their second